Campaign
TIA from Siemens – Integration3
+++ Silver Award Winner at WorldMediaFestival 2012
+++ Official New York Festival Finalist
The ad documentation was designed by feedback communication and produced by LAVAFILM Berlin and shows the commitment of Siemens for the Mexican “Luz cerca de todos” (light for all) project that was supported with donations in kind and free project management.
The story: In the mountains of the Querétaro province, there are small and hard to reach villages, which aren’t connected to the power grid. Small photovoltaic plants were installed to provide power for lights, refrigerators, and TVs. The documentation from LAVAFILM sensitively accompanies the people in the villages and shows their expectations, desires, and hopes.
